EDITORIAL DESIGN · CONTENT & VISUAL CREATION SOCIAL · MEDIA STRATEGY
Beaulieu-sur-Mer
Ongoing Municipal & Tourism Communication Direction
Long-term editorial, print and digital communication support for the municipality and tourism office of Beaulieu-sur-Mer.
The Context
Beaulieu-sur-Mer is a coastal town on the French Riviera with two distinct communication needs.
Municipal information must remain clear, accessible and reliable for residents. Tourism communication has a different role: presenting the town, its businesses, events and cultural life to visitors.
Since 2019, Reverelle has supported both the municipality and the Office de Tourisme across printed publications, visitor materials and digital content.
As the collaboration expanded, the priority was to modernise these formats while maintaining continuity across different audiences and uses.
Strategic Focus
The work required a balance between institutional clarity and a more curated tourism presence.
Municipal publications needed strong hierarchy, readability and an appropriate public tone. Tourism content needed to make the destination attractive without reducing it to generic Riviera imagery.
Print and digital formats were therefore developed according to their individual purpose while remaining recognisable as part of the same place.
The Work
Reverelle designed and refreshed municipal publications, including printed bulletins and official communication materials.
For the Office de Tourisme, we created and updated visitor maps with clearer information hierarchy and improved readability.
We also manage the destination’s Instagram communication, developing content around local businesses, events, architecture, beaches and cultural landmarks.
Ongoing design and communication support allows new materials to be produced as municipal and tourism needs evolve.
A clearer way to understand, explore and experience Beaulieu-sur-Mer.
Municipal publications were modernised while retaining the clarity and tone required for public communication.
Visitor materials became easier to navigate and use, with key information presented more clearly.
The destination’s Instagram presence now provides consistent visibility for local businesses, events and cultural activity across Beaulieu-sur-Mer.
The collaboration has continued since 2019, reflecting sustained trust and an ability to work across changing formats, priorities and institutional needs.
Reflection
Public communication leaves little room for unnecessary complexity.
Information must remain easy to understand, formats must work in practice and each new element must respect what already exists. For Beaulieu-sur-Mer, the value of the work lies in that continuity: communication that evolves over time without losing the identity and familiarity of the place.