BRAND IDENTITY · WEBSITE DESIGN · SOCIAL MEDIA · CONTENT & VISUAL CREATION
Menoplus
Brand Creation & Multi-Platform Growth Strategy
A complete brand identity and digital ecosystem developed for a medically led menopause program in France.
The Context
Menoplus was created by Dr Gérard Bersand, drawing on more than 40 years of medical experience.
The program was developed to support women through menopause and post-menopause with a structured approach grounded in medicine, nutrition and hormonal health.
The category was already crowded with lifestyle-led wellness content. Menoplus needed a distinct position that made its medical foundation immediately clear while remaining accessible to a wider audience.
Strategic Focus
Menoplus was positioned as a medically grounded program built around clinical experience, education and a defined methodology.
The tone was developed to feel calm, precise and trustworthy. Complex health subjects needed to remain understandable without losing their medical substance.
Each platform was then given a clear role. The website became the central reference point, Instagram supported education and regular interaction, YouTube developed longer-form authority, while the blog and newsletter provided continuity and greater depth.
The Work
Reverelle developed the positioning, visual identity and communication direction for the brand.
The logo, colour system, typography and wider visual language established a recognisable medical identity across digital and printed materials.
The website was designed to present the Méthode Silhouette clearly and organise the program’s educational content around a structured user journey.
Social media strategy and platform management included content planning, scripting, filming, editing and ongoing publication. Instagram and YouTube were developed around different audience behaviours while maintaining the same tone and medical direction.
Print materials, brochures and educational documents extended the identity beyond the website and social platforms.
A clear medical identity. A website that gives the method structure. Educational content that builds a qualified audience across platforms.
Instagram grew to more than 6,000 followers, while YouTube reached 13,700 subscribers.
Educational content developed a qualified and loyal audience across both platforms, with consistent engagement around menopause, metabolism and hormonal health.
The brand became clearly recognised as a medically led program within a category often dominated by general wellness communication.
Menoplus now operates across a connected digital ecosystem, with positioning, identity, website and content supporting the same direction and providing a stable foundation for continued development.
Reflection
Medical credibility can easily become diluted when health communication adopts the same language and formats as general wellness content.
Menoplus required a different approach. The strategy, identity and content were developed around the doctor’s clinical experience and the structure of the method itself.
That foundation allowed the brand to remain medically credible while building a larger and more engaged audience across several platforms.